This is one of the most important things you can provide a designer to make sure your project doesn’t go awry. Brand standards are what you use to make sure your design doesn’t go awry. If your brand color is blue, you probably don’t want a designer to use bright orange. They’ll probably be able to figure that out, but there are other things that might not be as obvious. If at all possible, you should provide a brand guide to your designer. This will make sure they get everything right about your company, and if something’s wrong, it’ll be easier for you to figure out what. If you don’t already have a brand guide, you should probably look into having a designer make one.
Here are things to keep in mind when communicating your brand.
- What is important to your company’s brand identity?
- How is your project tied to your company’s brand identity?
- What should the designer be careful to avoid?
- What is your company not?
Your project may be affecting or changing some aspect of your already established brand. Here are some other things you could consider in the event of a redesign.
- What are you changing about your brand?
- Why are you changing it?
- Is there anything you already know you don’t want?